As part of Day Birger et Mikkelsen’s strategy of further growth internationally we have appointed Peter Henriksen Global Commercial Director. Peter, who has 8 years experience working as a commercial director with SAND, has also gained valuable experience from REDGREEN as a CEO as well as several years experience from the Bestseller group.

Keld Mikkelsen, Creative Director, founder and owner of DAY, declares; “Peter is exactly the profile we have been looking for for many years, and I feel very lucky that our roads are finally crossing.”

Peter Henriksen is now leaving SAND after more than 8 years, and he says; “I have enjoyed working for a company with such big potential and which is greatly respected throughout the fashion business, but I’m now looking forward to join forces with Keld, Ingrid and the rest of the team at DAY and to be a part of such a great brand with a strong signature.”

Ingrid Osmundsen, CEO of Day Birger et Mikkelsen, states; ”I am very excited to have Peter join DAY at this very moment in time where we are building a strong platform for future growth. Peter’s excellent work history and his valuable experience from the international fashion industry will be a corner stone in our quest to be an even stronger international brand in the future.”

Peter Henriksen joins Day Birger et Mikkelsen from 1st August 2009.

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