Hoka One One have announced the signing of triple Ironman World Champion Jan Frodeno on a multi-year deal that will see the German triathlon superstar wear the brand’s footwear for the next three race seasons.


The German – who won the 2008 Olympic Games and sealed his third Kona title in 2019 – will put his Hoka shoes into action for the next three seasons. The move follows a concerted testing of the France-hailing, California-based footwear brand’s range.

Frodeno, 38, will predominantly opt for Hoka’s Carbon X racing shoes when it comes to competing, while using the Clifton and more heavily-cushioned models for training sessions.

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