German fashion label Lac et Mel is relocating to south London to further build the brand. The current situation in the fashion market made this movement necessary to remain the brand delivering first class luxurious fashion.

Head of design Gregor Clemens said: “It has always been my dream to work in London. The city has a certain vibe on which only a few other international metropolises have. As you can see on my collection I do have an eye on British design. At the new location we want to keep track on developing to an international known luxurious brand. Especially I will build up my new Haute Couture line.”

Recently mayor German TV station Pro Sieben called the company the latest It-label. In July, Lac et Mel showed its SS10 collection offsite at Ellington Hotel Berlin as official part of the Mercedes-Benz Fashion Week Berlin 2010.