New York – It’s been ten years since the late great Alexander McQueen introduced his
diffusion line McQ to the world. It was described my McQueen as, “younger
and more renegade, but always signature McQueen.” While McQ never got the
treatment and publicity other diffusion lines like the
soon-to-come-to-an-end Marc by Marc Jacobs or 10 Crosby Derek Lam, that
could soon be changing.

Since new creative director Sarah Burton has taken over Alexander McQueen,
McQ has been showing a lot of promise. Since November 2011, McQ has opened
11 standalone stores, and yesterday the brand revealed a new logo to
signify McQ entering a new era. The stylish curvilinear McQ logo very
reminiscent of the official Alexander McQueen logo is gone, and has been
replaced with an “Alexander McQueen” in sans serif, but the Alexander and
last four letters of McQueen have been blotted out so only the McQ is

Alexander McQueen finding a new relationship with their diffusion

New ads featuring the logo have been released with the bold new logo
featured across the bodies of Elizabeth Ljadov and Tobias Lundh. Burton was
going for something young and renegade, and she seems to have hit the mark
on the head. The company’s official comment on the new logo was: “The new
logo represents McQ’s irreverent attitude and rebellious spirit, redefining
the relationship between McQ and Alexander McQueen.”

Thanks to Burton, McQ will no longer just be that diffusion line in
Bloomingdale’s and on, but, rather, a true star in the world of
diffusion lines. While Burton hasn’t announced any other major plans for
the line yet, it certainly is beginning to do an excellent job of standing
on its own, and could begin running some serious competition for their
competitors. With Marc by Marc Jacobs coming to an end, luxury diffusion
line lovers will need somewhere to flock to and McQ could be just the place.
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