After selling Duchamp two years ago, Mitchell Jacobs, founder and former owner of the brand is to launch Penrose London. The new menswear label will be all about shirts, ties and accessories, but more grown up and sophisticated. Penrose London wants to move away from old formulas, market place fabrics and too much patterning. All designs will be exclusive to Penrose London and will be targeted at the higher end of the market.

Mitchell Jacobs will focus solely on the product as the Creative Director, and Michael Whitby-Grubb, formerly at Aquascutum, will be heading the Marketing Department. A Manager Director hasn’t been named as yet.

On the launch of Penrose London Whitby-Gubb commented: “With our combined backgrounds, contacts, reputations and experience we are a formidable force. We expect to hit the ground running.”

January 2009 will see the launch of Penrose London both in London and Florence.

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