Professor Greg Whyte is to join Elivar Sports Nutrition as their nutrition expert. Elivar Sports Nutrition develops sports nutrition exclusively for 35-55 year olds
A physical activity expert and world-renowned sports scientist, Professor Greg Whyte OBE is a former Olympian in modern pentathlon and a World and European Championship medalist. Well-known for his involvement in Comic Relief for well over a decade, training and coaching unlikely heroes such as David Walliams and Davina McCall, and more recently Jo Brand and Radio1 DJ Greg James, to achieve the near impossible. As a result of his work, Greg has helped to raise over £37 million for charity.
As part of the deal with Elivar, Professor Greg Whyte will feature in a series of videos to educate middle-aged athletes about using nutrition to improve performance and support long-term health. In particular, the campaign will focus on addressing issues around the use of carbs during training and protein for recovery.