While Sting has still yet to sign an official deal with WWE, he was able to appear the San Diego Comic Con recently with WWE involvement because of the fact that he signed a deal directly with Mattel.
It’s being said that the feeling regarding Sting’s momentum is that it is higher than that of The Ultimate Warrior, who re-entered the current WWE scene via a direct deal with 2K Sports for WWE video game promotion. Basically, because of the perception that Sting can actually still wrestle a match, whereas it was made clear in the case of Ultimate Warrior that he couldn’t, that he has more momentum going for him right now than Warrior did during similar circumstances last year.
One WWE source claims that the company is hopeful to secure an official deal with Sting by SummerSlam, since he will be coming to Los Angeles, California, the site of this year’s SummerSlam pay-per-view, for the event, even though at this point he is not scheduled to participate in the show itself in any fashion.
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(Credit: Wrestling Observer Newsletter)