World Wrestling Entertainment announced a new partnership with retail giant Kmart on Tuesday, the company’s biggest sponsorship deal ever.

Effective March 1st, Kmart will be the exclusive presenting sponsor of all WWE live events for the remainder of the year, including all live events, television broadcast and pay-per-views (including WrestleMania 27).

According to, the deal covers approximately 250 live events and is worth several million dollars (but less than $10 million.)

Kmart ads will air during all WWE television shows, pay-per-view events as well as on graphics and signage at live events, and all marketing materials, tickets, websites and in WWE’s magazines.

Kmart will promote WWE through sweepstakes and in stores. Kmart will also host 12 in-store appearances by WWE’s wrestlers.

WWE merchandise, including toys and clothing, are consistently top sellers at Kmart.

Kmart’s Chief Marketing Officer, Mark Snyder, tells, “Kmart is excited to expand its relationship with WWE. This partnership will allow our customers to engage with an exciting entertainment brand and enjoy exclusive offers and promotions throughout the year.”

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